Audit & Consulting

In content marketing, identifying problems and opportunities is half the work. Let's burst the bubble together.

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You want to run your content operations smoothly, but it’s challenging to establish procedures that work for everyone.

You think your articles resonate with your target audience, and yet the engagement metrics and conversion rates do not reflect your beliefs.

You’re looking at your analytics and your content strategy doc, and something just seems off.

Bubble Burst is a service package great for companies that want help with setting their content team up for success. Because how you work directly impacts your results.

I'm here to guide you through the not-always-comfortable process of looking beyond your cognitive bias and facing the truth about your content marketing performance. You and I join forces to burst the bubble.

This service package includes:

• Evaluation of internal documentation (brand identity, ICPs, style guides, value proposition, competitor analysis, any existing playbooks, etc.)
• Complete content and SEO audit
• Keyword research and keyword mapping
• Content gap analysis
• Competitor analysis (from a content marketing and SEO perspective)
• Recommendations for improving content quality
• SEO recommendations

Possible service add-ons:

• Content repurposing strategy
• Content refresh plan
• Playbooks to improve your internal processes
• Tailored training sessions for your content team (based on skill deficiency)
• Consultancy services (e.g. providing feedback on content campaigns, supporting writers, strategists, and marketers with professional development, editing services)
• Support with evaluating candidates and hiring talented people

End goal:

• Understand how you can improve your content quality
• Understand how you can improve search visibility
• Identify bottlenecks in your content operations and discover how to become more efficient
• Build a strong team and nurture your in-house talent
• Learn how to improve conversions