Content Strategy

Minty Fresh
From 4000 EUR/month
"Minty fresh" [adjective]: very fresh or new.

You may be impatient to get the ball rolling when it comes to publishing content, but if the ball’s starting position is wrong — it will not move in the right direction.

You just launched your brand.

You achieved the product-market fit.

Now is the time to let the world know. Exciting times lie ahead.

You haven’t invested much in marketing, your in-house team is still small, and you want to manage your budget wisely. Completely reasonable.

Minty Fresh is a service package designed primarily for new brands that need a well-thought-out content strategy and help with setting the right course for marketing.

Minty Fresh is great for companies fresh on the market that want to build a recognizable narrative and scale up by relying on content marketing.

I'm here to help you evaluate your marketing foundations, your ICPs, and document a content strategy. Know your “why” before we come up with the “how”.

This service package includes:

  • Evaluation of internal documentation (brand identity, ICPs, style guide, value proposition, competitor analysis, any existing playbooks, etc.)
  • Complete content and SEO audit
  • Keyword research and keyword mapping
  • Content gap analysis
  • Competitor analysis (from a content marketing and SEO perspective)
  • Adhesive Content Strategy™ documented
  • Content topics that cover all phases of the funnel
  • Content calendar
  • Defined content distribution channels
  • Sharing project management best practices

Possible service add-ons:

  • Project management (in case you want to outsource this as well)
  • Content repurposing strategy
  • Content refresh plan
  • Suggestions for diversifying content formats
  • Playbooks to improve your content process
  • Enablement sessions with your content team
  • Tailored training sessions for your content team (based on skill deficiency)
  • Consultancy services (e.g. providing feedback on content campaigns, supporting writers, strategists, and marketers with professional development, editing services)

End goal:

  • Have a detailed, effective, and actionable Adhesive Content Strategy™ in place, personalized for your business and goals
  • Set your team for success by making it easier for them to divide ownership and execute the strategy
  • Understand which metrics matter for your business
  • Build brand awareness, improve visibility online, and drive more qualified leads
  • Start building an engaged community for your business

Other service packages

View All

In their words

"Mia has an astute mind when it comes to content strategy. If you're looking for honest feedback and someone to partner with, it's her."

Vahe Arabian
Founder @ State of Digital Publishing

"Mia is an amazing content marketing professional. I co-hosted workshops with her and the value of her sessions was overwhelming."

Spyros Tsoukalas
Founder @ Technology Without Borders

"When you talk to Mia, you know instantly you're in the presence of a brilliant mind. She always goes the extra mile. I'd work with her in a heartbeat!"

Marta Olszewska
Content Strategist @ Content with Marta

Contact Bublgam

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.