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Jawbreaker

From 5000 EUR/month

"Jawbreaker" [noun]: a large, spherical sweet that is too hard to bite without risking dental damage.

Jawbreaker

Jawbreaker

Articles


You’re looking at your analytics and your strategy doc, and something just seems off. You want to run your content operations smoothly, but it’s challenging to establish procedures that work for everyone. You think your articles should resonate better with your target audience, and yet the engagement metrics and conversion rates do not reflect your beliefs.

Bubble Burst is a service package that implies us working together so that you can go through the not-always-comfortable process of looking beyond your cognitive bias and facing the truth. You and I join forces to burst the bubble.

Bubble Burst is great for companies that want help with "cleaning up their house" and setting their content team for success.
You just launched your brand. You achieved the product-market fit. Now is the time to let the world know. Exciting times lie ahead. You haven’t invested much in marketing, your in-house team is still small, and you want to manage your budget wisely. Completely reasonable.

Minty Fresh is a service package designed primarily for new brands that need a well thought out content strategy and help with setting the right course for marketing. You may be impatient to get the ball rolling when it comes to content publishing, but if the ball’s starting position is wrong - it will not move in the right direction. Taking a step back to evaluate your marketing foundations, your ICPs, and document a content strategy is necessary if you want to see results.

Minty Fresh is great for companies fresh on the market that want to build a recognizable  narrative and scale up by relying on content marketing.
You already positioned yourself on the market. People know about your brand. But then you’ve noticed you’re reaching a plateau when it comes to growth. Maybe you’re just hungry for more because you see there's great potential. In any case, you are profitable and you want to continue growing.

Jawbreaker is a service package designed for strong brands that want to become unbreakable, to dominate the market, and invest in building thought leadership and meaningful relationships across the industry. It is the all-in-one content marketing package that ensures you stay at the top of your game. You are plugging Bublgam into your in-house marketing team to move faster and giving Mia the ownership to take care of everything - from start to end.

Jawbreaker is great for established companies that understand the value of content marketing, want to build brand equity, and leverage what makes them unique by following the Adhesive Content Strategy™ framework.
THIS  SERVICE PACKAGE INCLUDES:
  • Evaluation of internal documentation (brand identity, ICPs, style guide, value proposition, competitor analysis, any existing playbooks, etc.)
  • Complete content and SEO audit
  • Keyword research and keyword mapping
  • Content gap analysis
  • Competitor analysis (from a content marketing and SEO perspective)
  • Adhesive Content Strategy™ documented
  • Content topics that cover all phases of the sales funnel
  • Content calendar
  • Defined content distribution channels
  • Interviewing subject matter experts
  • Content writing
THIS  SERVICE PACKAGE INCLUDES:
  • Evaluation of internal documentation (brand identity, ICPs, style guide, value proposition, competitor analysis, any existing playbooks, etc.)
  • Complete content and SEO audit
  • Keyword research and keyword mapping
  • Content gap analysis
  • Competitor analysis (from a content marketing and SEO perspective)
  • Recommendations for improving content quality
  • SEO recommendations
THIS  SERVICE PACKAGE INCLUDES:
  • Evaluation of internal documentation (brand identity, ICPs, style guide, value proposition, competitor analysis, any existing playbooks, etc.)
  • Complete content and SEO audit
  • Keyword research and keyword mapping
  • Content gap analysis
  • Competitor analysis (from a content marketing and SEO perspective)
  • Adhesive Content Strategy™ documented
  • Content topics that cover all phases of the funnel
  • Content calendar
  • Defined content distribution channels
  • Sharing project management best practices
POSSIBLE   SERVICE  ADD-ONS:
  • Content repurposing strategy
  • Content refresh plan
  • Suggestions for diversifying content formats
  • Playbooks to improve your content process
  • Enablement sessions with your content team
  • Tailored training sessions for your content team (based on skill deficiency)
  • Consultancy services (e.g. providing feedback on content campaigns, supporting writers, strategists, and marketers with professional development, editing services)
  • Support with evaluating candidates and hiring talented people
POSSIBLE   SERVICE  ADD-ONS:
  • Content repurposing strategy
  • Content refresh plan
  • Playbooks to improve your content process
  • Enablement sessions with your content team
  • Tailored training sessions for your content team (based on skill deficiency)
  • Consultancy services (e.g. providing feedback on content campaigns, supporting writers, strategists, and marketers with professional development, editing services)
  • Support with evaluating candidates and hiring talented people
POSSIBLE   SERVICE  ADD-ONS:
  • Project management (in case you want to outsource this as well)
  • Content repurposing strategy
  • Content refresh plan
  • Suggestions for diversifying content formats
  • Playbooks to improve your content process
  • Enablement sessions with your content team
  • Tailored training sessions for your content team (based on skill deficiency)
  • Consultancy services (e.g. providing feedback on content campaigns, supporting writers, strategists, and marketers with professional development, editing services)
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